NEW YORK, Oct 3, 2011 (BUSINESS LINE) Caffeine’s proven health benefits include decreased risk of stroke, high blood pressure, heart attacks, diabetes, obesity, Alzheimer’s disease, senile dementia, clinical depression, Parkinson’s disease, cirrhosis of the liver, gallstones, head and neck cancer, breast cancer, uterine cancer, liver cancer, skin cancer, mouth cancer, colon cancer, and prostate cancer, the pulmonary complications of smoking, development of lung cancer, and caffeine also reduces inflammation, combats multiple sclerosis, increases the muscular strength of older people and Parkinson’s disease patients, combats migraine headaches, combats dry-eye syndrome, and is the most powerful non-prescription analgesic available.
Despite these astonishing benefits and the fact that caffeine has been unequivocally been proven safe for almost all adults in good health, its safety and efficacy not only established by peer reviewed studies, but actually proven in use by billions of people over hundreds of years, some people never tire of brazenly declaring that caffeine is dangerous and harmful to your health and well-being. The Coca-Cola Company, which includes a small to moderate amount of caffeine in a number of their popular soft drinks, has therefore retained noted caffeine expert Bennett Alan Weinberg, author, with Bonnie K. Bealer, of the world’s leading reference, trade, and self-help books about caffeine, to explain the proper uses and the benefits of caffeine and to dispel unwarranted concerns about caffeine consumption.
Weinberg will conduct TV and radio interviews and write magazine and web articles intended to explain the truth about caffeine and dispel the pandemic falsehoods spread by poorly informed and irresponsible journalists, nutritionists, and physicians.
“Why should people become scared of using caffeine?” Weinberg asks. “Caffeine is one of the safest and most beneficial substances in the pharmacopeia. If you learn how to use it and how much to use, caffeine can safely improve your mood, your ability to work and play, and, most important, your long term health.”
To invite Weinberg to participate in media activities, please write to Caffeine@WorldofCaffeine.com.
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